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Communication Excellence [[electronic resource] ] : How to Develop, Manage and Lead Exceptional Communications / / by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
| Communication Excellence [[electronic resource] ] : How to Develop, Manage and Lead Exceptional Communications / / by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven |
| Autore | Tench Ralph |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXXII, 215 p. 47 illus.) |
| Disciplina | 659.2 |
| Collana | European Communication Monitor |
| Soggetto topico |
Public relations
Organization Planning Corporate Communication/Public Relations |
| ISBN | 3-319-48860-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References. |
| Record Nr. | UNINA-9910254924503321 |
Tench Ralph
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exploring Public Relations
| Exploring Public Relations |
| Autore | Tench Ralph |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | [Place of publication not identified], : Pearson Education Limited, 2013 |
| Descrizione fisica | 1 online resource (601 pages) |
| Disciplina | 659.2 |
| ISBN | 0-273-75781-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Guided tour of book -- About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- PART 1 The context of public relations -- 1 Public relations origins: definitions and history -- Introduction -- Public relations definitions -- Public opinion: justifying public relations -- Business, politics, society and public relations: country case studies -- Summary -- Bibliography -- 2 Media context of contemporary public relations and journalism in the UK -- Introduction -- The media landscape in the UK -- Media outlook -- A 'free' press -- The public sphere -- Summary -- Bibliography -- 3 Public relations and democracy -- Introduction -- Democracy, media and expertise -- PR's relation to democracy since the 1980s -- PR's contribution to democracy -- PR versus democracy -- PR ethics codes and democracy -- The problem of (PR's) expertise for democracy -- Futures of PR and democracy -- Bibliography -- 4 Community and society: corporate social responsibility (CSR) -- Introduction -- Social and economic change -- Sustainable business: corporate social responsibility (CSR) -- Business case for corporate social responsibility: why be socially responsible? -- Organisational responsibilities to stakeholders -- Organisational responsibilities to society -- Corporate responsibility and irresponsibility -- Regulatory frameworks -- Ethics and business practice -- Summary -- Bibliography -- 5 Intercultural and multicultural context of public relations -- Introduction -- The context of culture -- Public relations and culture -- Between universalism and relativism -- Global principles and specific applications -- Social media and activists in the global village -- How to prepare for international and global public relations -- Key principles in intercultural and multicultural public relations -- Public diplomacy -- Summary.
Bibliography -- 6 Role of the public relations practitioner -- Introduction -- Who are the public relations practitioners? -- Who does what: the bigger picture -- Role of the communicator -- What public relations people do: individual practitioners -- Skills for the ideal practitioner -- Role of theory in practice -- Professionalism -- Education and research -- Summary -- Bibliography -- PART 2 Public relations theories and concepts -- 7 Public relations theories: an overview -- Introduction -- Systems theory of public relations and related approaches -- Internationalising systems theory -- Shortcomings of systems theory -- Postmodernism and PR -- Rhetorical theory and PR -- Feminist analyses of PR -- Diversity and 'race' in PR -- Critical approaches to PR -- Socio-cultural approaches to PR -- Summary -- Bibliography -- 8 Strategic public relations planning and management -- Introduction -- The importance of context -- External environment -- Internal environment -- Strategic public relations programmes and campaigns -- Systems context of planning -- A planning template -- Summary -- Bibliography -- 9 Public relations programme research and evaluation -- Introduction -- Barcelona Principles -- Valid metrics guidelines -- Quantification of public relations -- Objective setting -- Research -- Outcome evaluation -- Output evaluation -- Content analysis -- Social media -- Summary -- Bibliography -- 10 Corporate image, reputation and identity -- Introduction -- The controversy of image in public relations -- Corporate image and reputation -- Corporate identity -- Reputation management and corporate branding -- Measuring corporate image and reputation -- A critical point of view -- Summary -- Bibliography -- 11 Public relations, propaganda and the psychology of persuasion -- Introduction -- Public relations and propaganda -- Public relations and persuasion. Who says: the question of credibility -- Says what: the nature of the message -- To whom: the audience perspective -- To what effect: forming and changing attitudes and beliefs -- Summary -- Bibliography -- 12 Public relations' professionalismand ethics -- Introduction -- Defining professions -- Is PR a profession? -- Professional ethics: an overview -- The ethics of codes -- Approaches to public relations ethics -- The practitioner perspective -- Summary -- Bibliography -- PART 3 Public relations specialisms -- 13 Media relations -- Introduction -- Media relations or public relations? -- Media publicity and media relations -- Origins and history -- Media and political perspectives -- Practical media relations -- Theories for media relations -- Digital public relations: beyond media relations -- Summary -- Bibliography -- 14 Internal communication -- Introduction -- Definition and purpose of internal communication -- Changes in the external environment affecting an organisation's internal communication -- The changing employee/employer relationship -- Communication roles of leaders and managers -- Organisational culture and values statements -- Developing an internal communication strategy -- Summary -- Bibliography -- 15 Managing community involvement programmes -- Introduction -- Corporate community involvement (CCI) programmes -- Employees and community programmes -- Cause-related marketing (CRM) -- Developing community programmes -- Evaluating community programmes -- Summary -- Bibliography -- 16 Issue management -- Introduction -- Birth of the discipline -- What's an issue, and why is it important? -- The rise of issue management -- Tools and processes -- Developing an issue strategy -- Evolution of issue management -- Summary -- Bibliography -- 17 Crisis public relations management -- Introduction. Crisis public relations management: the context -- Where do crises come from? -- How to prepare for a crisis -- Communicating during a crisis -- The Internet and crisis public relations management -- Summary -- Bibliography -- 18 Public relations and the consumer -- Introduction -- Why is consumer public relations important? -- What does it involve? -- Tools and techniques -- An expanded strategic role -- Issues that afflict practice -- Summary -- Bibliography -- 19 Business-to-business public relations -- Introduction -- Core principles of business-to-business(B2B) public relations -- Business or trade media and journalists -- B2B social media -- Coordinating the communications disciplines -- Building corporate reputation -- Summary -- Bibliography -- 20 Public affairs -- Introduction: why public affairs? -- Locating the role of public affairs within the organisation -- Defining public affairs: a confused professional identity -- The scope of public affairs -- Lobbying -- International perspectives on public affairs and lobbying -- Public affairs management -- Summary -- Bibliography -- 21 Public relations in the world of finance -- Introduction -- Public relations for global financial centres: the context -- Public relations in wholesale financial markets -- Public relations in retail financial markets -- Media in financial centres -- The global financial crisis -- Summary -- Bibliography -- 22 Integrated marketing communications -- Introduction -- Definitions of integrated marketing communications (IMC) -- The marketing communications toolbox -- Segmentation, targeting and positioning (STP) -- Branding and integrated marketing communications -- Agency perspectives -- Planning for integration of the marketing communications mix -- Summary -- Bibliography -- 23 Sponsorship -- Introduction -- Sponsorship: an overview (facts and figures). Definitions of sponsorship -- Why is it so popular and how does sponsorship work? -- Developing a sponsorship strategy -- Activation strategies: six in-depth case studies -- The role of PR -- Measuring success (evaluation and control) -- Summary -- Bibliography -- PART 4 Sectoral considerations -- 24 Corporate communication -- Introduction -- Defining the term 'corporate communication' -- The purpose of corporate communication (or frameworks for practice) -- Corporate communication in practice -- The organisational context: how corporate communication fits into organisational structures -- Summary -- Bibliography -- 25 Non-government organisations and pressure groups -- Introduction -- What is an NGO? -- Fishes and ponds: the international development context -- What has changed for communicators in NGOs? -- Common communication issues facing NGOs -- Relationships with donors -- Donors and communication in small NGOs -- PR and its link to fundraising -- The power of the website -- Advocacy and campaigning -- Getting donations -- Brand, reputation and identity -- NGOs as corporations and superbrands -- Summary -- Bibliography -- 26 Strategic communication and social marketing in healthcare organisations -- Introduction -- Communication as a core systems asset -- Confronting 'wickedness' in health -- Social marketing: the battle between good and evil -- Internal challenges and communication -- Summary -- Bibliography -- 27 Arts, leisure and entertainmentmarketing and communications -- Introduction -- A very brief overview of definitions of 'the arts' -- Some key concepts and themes: audience development -- Role of public relations in the creative industries -- Trends and directions -- Summary -- Bibliography -- 28 Celebrity culture and public relations -- Introduction -- Growth of celebrity culture -- Celebrities classified -- The personality market. Celebrity production: the publicists. |
| Record Nr. | UNINA-9910150211403321 |
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Tench Ralph
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| [Place of publication not identified], : Pearson Education Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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